Rosehip ‘the ugly duckling’ of the world’s shrubs
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A popular active ingredient that is essential to the Soberbia Luxury formula.

Until recently, the ‘rosa mosqueta’ rosehip was considered by the agricultural world to be a rare weed with few documented traditional uses. That is, until a team from the University of Concepción in Chile discovered its extraordinary dermo-cosmetic properties.

Rosehip grows wild in the cold, rainy Andes .It is harvested by hand between March and May then spread out to dry over large areas of land. It is then collected and dried for about 10 hours in gigantic ovens. The husk is separated from the seed and, finally, the seed is transformed into precious oil.

The oil extracted from rosehip seeds is exceptionally rich in essential fatty acids (80%) and -balanced.

  • Cis-linoleic acid (Omega 6): 44%
  • Alpha-linolenic acid (Omega 3): 36%
  • High concentrations of alpha-tocopherol (vitamin E), gamma and delta-tocopherol, carotenoids (provitamin A), and numerous phytosterols.

The result is a natural cocktail of powerful antioxidants.

It has countless properties, including nourishment, healing, collagen generation, cellular regeneration, moisturising, anti-acne, anti-wrinkle, anti-blotching, anti-stretch marks and antioxidant.

It prevents the skin from de hydration thanks to its high levels of fatty acids. It also combats the effects of photo-ageing by protecting against and repairing the damage caused by excessive exposure to solar radiation. This helps prevent premature skin ageing, delaying the appearance of wrinkles and reducing expression lines.

These highly valued properties of rosehip oil help maintain cellular functions and defence mechanisms, which can help promote tissue regeneration. Of all these benefits, the most important – and the reason why I selected this ingredient – is its ability to regenerate skin tissue.

For stretch marks, scars, post-surgery recoveryand burns, there is no other known equal innature.

I had selected rosehip as essential even before I set off on my journey around the world to choose the active ingredients of the Soberbia Luxury formula.

Welcome to the extraordinary journey I undertook in 2008, a 5-year walk around the world to complete a very personal and ambitious project: a relentless search for the most extraordinary ingredients on our planet to create a sublime and exceptional formula. I would like to share my experience, my adventures, my successes and also  my failures.

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Discover the secrets of Unapologetic Luxury by Ivan Grau