One of the main active ingredients of Soberbia cream is natural, 100% virgin argan oil, provided directly from the town of Agadir in Morocco’s argan forest natural reserve


Luminosity, Sebo-regulator, Texture

The Argan tree (Argania spinosa) comes from the Sapotaceae plant family which only grow in the southeast of Morocco.

Argan oil is extracted from its fruit.

The etymology of the word “argan” means that it is a tree of heavy wood or tree of ‘iron wood’.

Whenever there is a drought, the Argan tree loses its leaves in order to resist the evaporation process and ‘pretends to be dead’. Once the humidity levels have risen, it comes back to life.

Due to its hardness and resistance, it has been used as the symbol of force against evil and of the guardian of souls.

The Argan forest is the last bastion against the desertification and progression of the Sahara.

Argan oil is excellent for hair-care, nails, body and face.

Dermatologists recommend argan oil to relieve sunburn and to fight dermatological disorders such as neurodermatitis and psoriasis.

Phoenicians used the oil for their lamps due to its luminosity. The Berbers used it for its beneficial properties, both in cosmetics and in food.

Argan oil is known in Morocco as liquid gold. As well as its use in cooking it is recognized for its anti-aging properties, for its high concentration of antioxidants and for its curative powers. The Argan tree genus was placed under the protection of UNESCO in 1999.

It helps prevent cardiovascular illnesses and improves liver function.

It is known for its capability to nourish, moisturize and rejuvenate the skin, giving it a natural luminosity. It is also a powerful anti-wrinkle treatment.

To extract 1 liter of argan oil, you need 20kg of its grains.

Some nomadic tribes first used it as an oil but discovered that a sweet, chocolate-colored paste called “amlou” was left after extraction. This is still commonly spread on bread for breakfast.

It is a unique oil, the effectiveness of which has been supported by centuries of tradition and is now being corroborated by scientific research.