Snake Venom + Hialuronic Acid, a fantastic facelift. Part I
In the same way that I designed the Soberbia Luxury formula without putting any limitation on the ingredients, as long as they provided different benefits
In 2008, after more than 5 years of work, Unapologetic Luxury successfully completed the master formula of the Soberbia cream. It brought together more than 20 natural active ingredients from 17 different countries, incorporating the latest generation of anti-aging and anti-wrinkle molecules and peptides ‒ all in much higher percentages than most creams on the market.
Soberbia was, and remains, the first and only facial cream in the world with more than 30 different benefits for the skin. It reduces, minimizes and ameliorates all signs of aging.
We named this first Soberbia product “Luxury”, and we presented it in the finest style.
It was an instant success due to its effectiveness and quality. But we realized that only a fortunate few could afford to acquire such a high-end, exclusive product.
Welcome to the extraordinary journey I undertook in 2008, a 5-year walk around the world to complete a very personal and ambitious project: a relentless search for the most extraordinary ingredients on our planet to create a sublime and exceptional formula. I would like to share my experience, my adventures, my successes and also my failures.
In the same way that I designed the Soberbia Luxury formula without putting any limitation on the ingredients, as long as they provided different benefits
Although gold is mineral with antioxidant and skin-regenerating properties, it is not in the Soberbia Luxury formula for that reason. Not for marketing or superficial
One of my proudest creations is Soberbia Contour, an eye and lip contouring product that can virtually eliminate most fine lines around the eyes and