Although gold is mineral with antioxidant and skin-regenerating properties, it is not in the Soberbia Luxury formula for that reason.

Not for marketing or superficial luxury either, but because it is one of the most conductive minerals in existence.

With gold, I prepare the skin so that the formula’s other active ingredients can penetrate. It opens the pores and increases the blood supply to the skin’s tissues, remaining on the surface and acting as a transport or bridge to the other active ingredients.

An intense connection is created between the electrons of the gold and the natural ions of the skin, creating direct, penetrating links through the pores.

The purity of the gold is very important for it to be effective. It is difficult to find cosmetic brands that use real 24kt gold due to its high cost.

In our laboratory, once the formula is finished and after it has macerated with crude emeralds, we drop an infinite number of 24kt gold flakes on top of the cream. We call this final phase “the rain of gold” and then we start packaging immediately.

This is the only way to give the consumer gold flakes that perfectly melt away as the cream is applied to the skin and the desired reaction is achieved.

Gold is created from the death of suns, as it is only formed at that time.

In some parts of southern India, the first thing a new-born baby eats is gold dust.

I hope that someday you will be able to use Soberbia and enjoy these natural treasures. Remember that Soberbia was created only for a few.